By now, you’ve probably heard about how search engine optimization is one of the best online strategies for advertising. If not, consider this: around 93% of all online experiences begin with a search engine. This figure can spell trouble, especially for small businesses, if the company website doesn’t appear on the first page of those search results. A business without an optimized website will get about as much exposure as if they were advertising by word of mouth only.
As a result, many small businesses will turn to their local web design agencies for help. However, these firms don’t always have the know-how necessary for such a campaign. This is where SEO resellers come in. What’s known as a white label or private label reseller program will provide SEO services for end-clients under the name of agency they hired.
To really get the most out of any white label program, an SEO should provide agencies with a number of high quality features. These six aspects of a white label SEO campaign should be at the top of your list when your shop around for a reseller.
1. Great Technology
In order to monitor a campaign’s progress, white label SEO agencies should allow businesses access to a wide variety of reporting tools. This information is crucial because it gives clients the chance to see their search engine rankings, their website statistics, and other details about their campaigns.
However, it’s not only the reporting tools that should be top notch. White label SEO reseller companies also need to have the capability to handle several online services for their clients. From controlling how business information appears in public listings to designing mobile-friendly webpages, a white label SEO team should have the knowledge to give agencies and end-clients everything necessary for a successful marketing campaign.
2. Onsite Customer Service
As with anything involving technical resources, there may be a few bumps in the road as you begin learning about SEO. A great SEO company should have a dedicated customer service team ready to handle the biggest and smallest questions. How can onsite support be evaluated fairly? Simple: if they’re not even helpful getting your account set up, they probably aren’t the right fit for your agency.
3. Press Outreach
If you’ve been keeping up with current SEO ideas and strategies, you know that traditional SEO is changing. Today, SEO is so closely blended with PR that it’s sometimes impossible to tell them apart. If your SEO company is only focused on article marketing or a brief cleanup of website content, they’re probably not the best choice. What matters most today is getting high-quality link placements on sites that people will actually read, whether they’re for press releases or industry-related news features.
4. Real Branding
In essence, great branding when it comes to white label SEO is two-fold. The first thing branding services should focus on is creating a strong web presence for end-clients. Stylish and functional website design, great link placement, and expert attention to social media accounts are all necessities to help small business clients expand their reach. A white label reseller that can’t promise a consistent brand for a client across the web isn’t one you’ll want to work with.
The other aspect of branding has to do with your agency. When end-clients utilize a reporting screen, it should have the name of your agency on it, not the original SEO provider. A white label service should be able to add your business’s logo to reporting tools, proposals, and other key documentation necessary in a great SEO campaign.
5. Expert Results
One of the pinnacles of great SEO strategy is that it must contain real, measurable results. In other words, if you can’t see it working, you may need to switch gears and try another solution. However, attaining great results isn’t only measured through numbers. Take a look at the content and finished products delivered by a private label reseller. Is the content original and engaging? Are the websites expertly designed? Does the reseller offer a blend of PR and marketing? When evaluating an SEO reseller, take a look at the big picture in addition to the numbers.
6. Adherence to Google Guidelines
Face it: black hat SEO tactics just won’t cut it anymore. The days of link directories, redirects, and keyword stuffing have passed, thanks mainly to Google’s crackdown on these shady practices. Google’s Penguin and Panda algorithms look at your site’s quality, your link placement, and other benchmarks of a well-optimized site. An agency without a thorough understanding of Google’s Webmaster Guidelines isn’t one you want on your side.
What else do you look for in a white label SEO program?